Address:
Masters House, Vesty Business Park, Vesty Road
Liverpool, L30 1NY, UK
Email:
info@marketing-masters.co.uk
Telephone:
0151 601 8470
Case Study
Masterclass Recruitment and Management
Our client wanted to kick off HCP engagement activity in order to increase referrals to specialist centres. While the client had no database, they did have a small team of specialist account managers calling on tertiary centres.
Our client aimed to run 4 regional masterclasses in partnership with selected tertiary centres. To achieve this, they would need to develop a database and materials, as well as perform recruitment of delegates.
Having no database was a clear issue that needed to be addressed immediately. Additional concerns were the venue and agenda, and the need for a clear call to action.
MastersConnect developed all materials and a registration process, developed a call protocol, and undertook a database building campaign. We recruited and retained delegated through telemarketing as well as printed and digital invitations. In addition, we managed the meeting on-site for our client, and handled post-meeting questionnaires and follow up activity.
Our team of an Account Manager, Project Manager, Telemarketers, Designers, and Video/Sound Technicians were able to deliver this complex project with complete success.
364
Attendees
<5%
No show rate
