Masterclass Recruitment and Management
Our client wanted to kick off HCP engagement activity in order to increase referrals to specialist centres. While the client had no database, they did have a small team of specialist account managers calling on tertiary centres.
Our client aimed to run 4 regional masterclasses in partnership with selected tertiary centres. To achieve this, they would need to develop a database and materials, as well as perform recruitment of delegates.
Having no database was a clear issue that needed to be addressed immediately. Additional concerns were the venue and agenda, and the need for a clear call to action.
MastersConnect developed all materials and a registration process, developed a call protocol, and undertook a database building campaign. We recruited and retained delegated through telemarketing as well as printed and digital invitations. In addition, we managed the meeting on-site for our client, and handled post-meeting questionnaires and follow up activity.
Our team of an Account Manager, Project Manager, Telemarketers, Designers, and Video/Sound Technicians were able to deliver this complex project with complete success.
No show rate