Helping our client access HCPs in high potential accounts
Our client's field team needed to access difficult-to-see HCPs in accounts with high potential. The HCPs had not been seen by a field team for at least 6 months.
A target list of HCPs was provided, based on prescribing behaviour. In order to find success in the campaign, our starting point needed to be a data cleanse, to remove "gone aways" and fill in any information gaps.
39 new HCPs were identified in high potential areas, building our client's target list - this encompassed both HCPs replacing those no longer in the account and additional HCPs.
We developed a compliant telemarketing call protocol that would allow us to arrange agenda-based meetings for the field team. With a dedicated team within MastersConnect, we set up an inbound telephone number, with all calls being responded to as our client.
Over the course of the project, the MastersConnect team exceeded the target 446 appointments booked, delivered new HCPs into the database, and cleansed the database for future campaigns.
New HCPs identified